If you run a boiler business in the UK, you already know that emergency repair jobs are the quickest, highest-intent, fastest-closing leads you’ll ever get.
When someone’s heating stops working — especially in winter — they aren’t browsing, comparing or thinking too much.
They want the fastest solution and they’re willing to book immediately.
But here’s the challenge:
2024 and 2025 saw a huge rise in competition.
2026 is set to be even tougher — more local engineers are running ads, more big brands are expanding their “same-day repair” services, and customers are becoming more selective.
So if your emergency repair calls have slowed down… or you simply want more… here’s exactly how to get them.
These insights come from working with heating companies across London, Hertfordshire, Southampton, Leeds, Cambridge, and the Midlands.
1. Be Visible Where Emergency Customers Search (Google Search, Not Social Media)
When a boiler breaks down, homeowners don’t go to Facebook.
They go straight to Google and type things like:
- “boiler repair near me”
- “emergency boiler repair”
- “boiler not working who to call”
- “no heating no hot water help”
- “same day boiler repair”
These are high-intent searches. People typing them are desperate.
Real Example (Luton, 2025):
A heating engineer did everything on Facebook — boosted posts, reels, local ads… nothing really converted.
We switched him to Google Search Ads only for emergency keywords.
Within 48 hours:
✔ 11 phone calls
✔ 7 turned into urgent repair jobs
✔ 2 later became full boiler replacements
No fancy campaigns.
Just being in front of the right customer at the right moment.
2. Get Your Ad Extensions Right — They Increase Calls by 20–40%
Most emergency repair companies run ads without:
- Call extensions
- Location extensions
- Price extensions
- Service badges
- Structured snippets
- Emergency support extensions
When these are missing, your ads look boring and generic.
2026 is all about “enhanced visibility.”
When we added the right extensions for a boiler company in St Albans, their emergency repair leads went:
📈 From 7 calls/week
➡️ To 13–16 calls/week
Same spend. Just a better setup.
3. Target the Right Postcodes (Not All of Your “Service Area”)
Emergency calls are time-sensitive.
You can’t drive 40 miles for a repair.
So the targeting must focus on:
- High-density areas
- Postcodes with older housing stock
- Areas with families (more boilers, more usage)
- Local neighbourhoods where people are willing to pay for fast service
Scenario:
A heating engineer in Southampton was targeting the entire city plus Winchester and Portsmouth.
This caused:
- Wasted clicks
- Missed emergency calls
- Ads showing too far away
- High-cost irrelevant leads
We tightened the targeting around:
SO14, SO15, SO16, SO17, SO18, SO19, SO50
Emergency calls instantly increased.
4. Remove Time-Waster Keywords (These Burn Money)
You’d be shocked how many emergency repair campaigns show for:
- “boiler repair jobs”
- “boiler engineer salary”
- “training course boiler”
- “free boiler scheme”
- “boiler grant eligibility”
- “DIY boiler repair”
- “boiler repair parts online”
These clicks kill your budget.
One boiler business in Plymouth wasted £480/month on irrelevant searches.
After adding 120+ negative keywords, emergency calls doubled without raising the budget.
5. Fix Your Landing Page — This Alone Can 3x Emergency Calls
When someone has no heating or hot water, they won’t scroll through a big website. They want:
✔ A big “CALL NOW” button
✔ Clear emergency availability
✔ Fast response information
✔ Real customer reviews
✔ Gas Safe details
✔ Simple prices (if you can offer them)
✔ A quick contact form
Example (Romford, 2025):
Their website said:
“Quality Plumbing Solutions Since 1997.”
Nice, but useless during an emergency.
We changed the landing page headline to:
“No Heating or Hot Water? Same-Day Boiler Repair Available.”
Calls went from 3 per week → 10–12 per week.
Same ads.
Better message.
6. Offer a ‘Low Friction’ Call to Action
Emergency customers hate friction.
Avoid buttons like:
⛔ “Fill Out This Form”
⛔ “Request a Quote”
⛔ “Get an Estimate in 24–48 Hours”
Instead, use:
✔ “Call for Immediate Help”
✔ “Speak to an Engineer Now”
✔ “Get a Fast Same-Day Repair”
Just changing the CTA improved conversion by 35% for an engineer in Derby.
7. Use Call-Only Ads During Peak Times
Peak emergency periods in the UK are:
- Cold snaps
- Evenings (5 pm–10 pm)
- Weekends
- Early mornings
Call-only ads make it easier for customers to reach you fast.
Example:
A heating business in Watford ran call-only ads from 6 pm–11 pm during winter.
Result?
✔ 22 emergency calls in 14 days
✔ With only £10/day spend
✔ And 14 completed repair jobs
8. Retarget People Who Checked Your Page but Didn’t Call
90% of visitors don’t call on first visit — even during an emergency.
Retargeting on:
- Google Display
- YouTube
…reminds them you’re the one who can fix it fast.
A boiler company in Leeds made 6 extra emergency bookings in a week — just through retargeting ads.
9. Track Everything (Most Boiler Companies Don’t)
You need to track:
- Calls from ads
- Calls from website
- Form submissions
- WhatsApp clicks
- “Tap to call” events
- Emergency page visits
Without tracking, you’re guessing.
Once we fixed tracking for a Birmingham heating engineer, his actual emergency repair lead cost went from:
❌ £62 (what he thought)
➡️ £19 per lead (actual)
He’d been underestimating his performance for months.
How 5xBusiness Helps Boiler Companies Get More Emergency Repair Calls
We work with UK boiler installers daily. We know exactly how to:
✔ Optimise Google Ads for emergency repairs
✔ Design high-converting emergency landing pages
✔ Add call tracking for real results
✔ Build SMS & email follow-up systems
✔ Run winter-only campaigns
✔ Reduce wasted spend
✔ Increase call volume fast
Most boiler companies come to us when:
- Leads drop
- Competitors outrank them
- Their ads stop performing
- They want to scale before winter
- They want more emergency jobs (high ROI)
We fix everything — quickly and properly.
Final Thought
Emergency boiler repair jobs are still some of the most profitable and fastest-closing leads in the UK — and 2026 will be no different.
But the companies winning these jobs:
✔ show up first
✔ look trustworthy
✔ offer fast solutions
✔ make it easy to call
✔ target the right people
✔ fix their ads properly
If you want more emergency calls, you don’t need more effort…
you need a better system.
And that’s exactly what we build.
Want More Emergency Boiler Repair Calls?
Let’s optimise your ads, landing page, and tracking so your phone rings again.
👉 Book a Free Boiler Ads Audit
👉 Message us to check your campaigns
👉 Let’s get your emergency calls flowing again